In 2004, D/R was chosen as the first US agency to promote Wines of Argentina. We ran this campaign through 2006.

National Ad Campaign

We created and executed the media plan, and assisted with copy and graphics. We placed ads in the major wine and food publications, both trade and consumer.

Trade & Consumer Tastings

We produced the first large scale tasting (over 60 wineries) in New York in 2004 at Lincoln Center. The following year, the Grand Tasting event was held in New York, Chicago, Dallas and Miami.

We planned and executed major participation of Argentina at the Aspen Food & Wine Classic. This included tastings in the Tent, for trade and consumers; cocktail party; lunch with the Mayor of Aspen; interviews for Argentine winemakers with major journalists.

Press Trips

Press Trips We hosted journalists for tours of the major wine regions, which resulted in major articles in key wine, food and lifestyle publications.

Social Media

In addition to creating the US Facebook page, we tap into several different social media platforms, creating videos for websites and blogs, and use Twitter.